Jiyu
Animated ad

Jiyu is a kit designed to reconnect with your intuition. It is a powerful tool to experiment and unblock the freedom of creativity. It prompts the customer to create a piece with different materials, tools, and colours.

The main objective is to produce an item n a crafty way.

​Because Jiyu aims to leave behind the digital process, I wanted to create an animated campaign in an analog way. Stop motion was an adequate technique.

​