Mikto
Branding

I created an experimental art festival along with its branding, and also acted as part of its communication and promotion.

​

The festival is called Mikto. All the performances and installations that are presented at the festival have analog and digital components. Mixed media is ​​the concept around which the whole project turns.

​

The way the brand relates to the public has two levels: physical and virtual. I used augmented reality to combine the analog and the digital in the festival's communication.

​

There are two ways to ensure that the public will download the augmented reality app. The first is a series of paintings that are exhibited in bars. The second takes place on the ground level and is called “guerrilla mapping”. You can see this in the video above.

​