Visual Identity
Vilanova i la Geltrú
City Council
Sector
Culture
Location
Vilanova i la Geltrú
Year
2026
Services
Art Direction
Graphic Design
Development of the visual identity for Escena, the cultural programme of Vilanova i la Geltrú City Council for the 2025–2026 seasons.
The project is based on a simple idea: culture transforms those who experience it. Theatre, music, and the visual arts create experiences that leave an emotional and intellectual imprint on audiences, making this transformation the central concept of the identity.
The two seasons were conceived as a single visual narrative told in two chapters. The first represents the emotional impact of cultural experiences through coloured spheres that envelop the audience. The second continues this narrative, showing how those emotions become part of the people who experience them, reflecting the lasting emotional and intellectual imprint that culture leaves behind.
The identity was developed as a graphic system applied across all communication materials, including the programme booklet, posters, leaflets, totems, banners, and motion graphics for audiovisual content.
